AOL should go back to selling "A Premium Service, just like AOL used to market it. Steve Case should have never let Time Warner execs under the covers.Simultaneously, AOL should have continued to "develop multiple web brands, with or without AOL logo," under Netscape, ICQ, Winamp or AIM branding. "Market it as AOL for Grannies if you want, as long as it brings revenues." Instead of deciding "we can and should become Yahoo++, make it free and rake in the ad dollars," AOL should have kept the client.The AOL Client was (and remains) popular, still “used by more than 28.6 million people on broadband and dial-up connections every day.”. Account icon An icon in the shape of a person's head and shoulders.
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